A website contains certain basic yet essential elements. These have to be uploaded onto the website in order to be effective regarding visibility on search engines, information regarding the core business and contact information.
The following elements are part of a well-developed website:
Domaine Name
A suitable domaine name should be short and easy to remember, yet descriptive of your core business.
To determine if the domaine name is available for registration, visit www.co.za and type the desired domaine name in under WHO IS.
Logo
This is the first impression a prospective client gets about your website and about your company. It would be wise to engage the services of a professional graphic designer to design a logo for your company. You could also use this logo on your letterheads, invoices and complimentary slips.
Contact Details
Your phone or cell number, e-mail address, fax number, street address (optional if you want clients to visit you at your office), suburb and city should all be displayed here.
About Us
Write approximately 180 words to describe your core business. Use all the key words clients would use to search for your services.
Products and Services
Organize your products into groups if you have more than one group of products. Add the products one by one, uploading a photo with each one. Provide a detailed description including variances in colours or sizes, and the price of the item (optional).
Photo Gallery
Organize the photo gallery into albums. Add photos with short descriptions.
On-line Application Forms
An on-line application or registration form can be available on your website to ensure interaction with your clients, or to obtain information from them.
Events Calendar
Forthcoming events can be added on to your website, including the date, time and a description.
Data Base Maintenance
Add the contact details of your prospective clients or anybody you would like to communicate with via e-mail or sms. The database can be organized into groups, and a description or notes can be added.
Newsletters
Newsletters can be published on the website, and sent out to certain groups or to the whole database. A newsletter can be in the form of an advert describing your products, or it can be a notification of an upcoming event.
Data Base Maintenance
Add the contact details of your prospective clients or anybody you would like to communicate with to the database. This can be organized into groups, and a description or notes can be added.
Newsletters
Newsletters can be added onto the website, and sent out to certain groups or to the whole database. A newsletter can be in the form of an advert describing your products, or it can be a notification of an upcoming event.
Online Application Forms
An online application form can be available on your website to encourage interaction from your clients, and to expand your database.
Events Calendar
Forthcoming events can be added on to your website, including date, time and description of the event.
Search Engine Optimization
The effectiveness of your website is measured by the quantity of hits you get (visible on the Home Page), but more importantly, by the new clients, orders and sales you get from exposure on the world wide web.
Search Engine Optimization is the tool to use to ensure your website is visible on the first few pages of GOOGLE, or any of the other search engines. Follow the instructions diligently, and you will soon see the results.
The three most important aspects of search engine optimization are:
These are placed in the management portal, under Business Information, under Main Description. Use any and all possible words related to your business. Take care to repeat every word used at least once, preferably more often in the text in the website.
Describe your core business in ABOUT US. Describe your PRODUCTS AND SERVICES. Describe your PHOTOS. Write NEWSLETTERS to your prospective clients. Text is of the utmost importance on a website, as far as Search Engine Optimization is concerned.
Put links related to other websites on your website. On a Kwikwap website this can be done under ADVERTISING, under LINKS, or as part of any description. You could also request an owner of another website to put a link to your website on his website. It would be beneficial to both parties.
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